Your personalised feeding plan will tell you exactly how much food you should serve your cat. Unlike most pet food brands that use an outdated ‘one size fits all’ formula, we work out your cat’s daily energy needs using a variety of factors. It’s the same science-led approach used by leading vet nutritionists, and it’s designed to keep cats lean, healthy, and living longer.
What we factor in:
- Age: Kittens and younger cats will need more food than adult or senior cats for growth and development.
- Weight: Whether your cat is underweight, overweight, or just right will change how much you feed them. Underweight cats will need to be fed more to help them put on weight, while overweight cats will need less to help them lose weight. Cats that are just right will need to eat to maintain their ideal weight.
- Body shape: Lean, ideal, or chonk, not just the number on the scales. If you can easily feel ribs with a light touch and see a defined waist, your cat is likely closer to ideal. If ribs are hard to feel and there’s little waist definition, they may be a bit on the heavy side. If ribs/spine are very prominent, they may be lean.
- Activity level: Cats that are outdoor or very active (for example, they spend a lot of time running, climbing, hunting, or playing) will generally need more food than cats that are indoor or more sedentary.
Once we’ve got that info, we turn your cat’s daily calorie needs into a simple serve guide: pouches per day (no scales, no complex spreadsheets).
If your cat gets multiple pouches, split them evenly across meals. So 2 pouches a day means 1 for breakfast and 1 for dinner.
Our food is designed to give your cat the perfect amount of calories they need, in order to be at their ideal weight. This is especially important for growing kittens that go through more regular changes so make sure to keep their details up to date by talking to our team.